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Lubriderm Debuts Soothing Relief

New formulation boasts menthol to cool skin.

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By: TOM BRANNA

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Lubriderm Soothing Relief Daily Lotion ($7.99) with cooling menthol is formulated to help relieve itchy, dry skin, according to the company. The unique Soothing Complex combines emollients with essential nutrients naturally found in healthy skin to immediately relieve irritated skin and provide long-lasting comfort with 24-hour moisture. It is steroid-free and offers a clean, non-greasy feel, and is available now at food, drug and mass merchandisers. The brand also recently debuted a 3-in-1 p...

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